Tips For Entrepreneurs In The Midst Of Covid-19

It is increasingly evident that solutions must be found to adapt a traditional business relationship to a new scenario that its founder probably never imagined.

However, as popular wisdom says, every crisis is accompanied by opportunities, we should not see it as a negative concept. But why is this always talked about? Let’s see a couple of explanations that serve as clarification:

The word crisis in Chinese is wēijī, a compound term where wēi is danger and jī equal the moment of truth, the opportunity.  

The Greek classics also thought similar to the Chinese. Crisis includes the Greek root kríno-, which means “to decide”: that is, in classical Greece, when a person was facing a crisis, he was facing an alternative, at a critical moment, in which he had to make the decision to go for one way or another.

In plain language, it is that stage in which one sees that it is necessary to face a total or partial change of a situation.

The entrepreneurs, before the crisis, play a fundamental role. Why?

  1. They have the possibility to detect those opportunities because their brain is always imagining new scenarios to adapt. They are naturally restless.
  2. They are able to create new business proposals for a target audience, which has also evolved and operates under this new scenario of the pandemic. They do not think first of the business idea, but of the need that they can solve for that public.

Does that mean that entrepreneurship is possible in the middle of a situation like the current one? Of course. No one said it was easy, but it is not impossible.

So every undertaking requires effort or work, especially when it has certain importance or importance.

Seen this way, there is no doubt that, if we have an entrepreneurial spirit, we are facing the right moment in history to push forward and make that idea that comes to our mind a reality.

Don’t be afraid to face the greats. In crises, it has been shown that the small ones have killed some large sharks and are the ones that end up redefining and reconfiguring the sectors.

Get up to the task. Review the cash flow every day and model the decisions, quantifying the effects on the balance sheet, in the income statements, and others. 

Make your value, commitment, and reputation proposal part of what precedes you, so that from that set you can create a culture around people, of everything you are doing.

Taking these recommendations to a practical level, we can offer you these points that serve as a guide to launch yourself into the world of entrepreneurship, just when others less daring would slow down.

Finding a need in times of crisis can be your passport to success. Focus on just one need; don’t try to fix the world alone. 

And design how that specific need will be covered with a product or service, no more. You will have time to diversify later. Now focus your efforts.

That solution for your niche must also be adjusted to the moment in terms of its price. In times of economic crisis and uncertainty, people care more than ever about their pockets. Don’t forget to avoid being out of the game. Maximize the value you offer for the lowest possible price.

Do not risk capital that you do not have or mortgage property to carry out an aggressive sales strategy. It is better to grow step by step. So distribute your resources and don’t spend all of them on the initial launch investment, because you will surely need them later.

TIPS FOR STARTING A PINTEREST ACCOUNT FOR YOUR BUSINESS

Pinterest is hot! The platform, which is already a huge success in English-speaking countries, is now also becoming increasingly popular in our country. Besides Instagram, it is the fastest growing platform in the Netherlands . As an entrepreneur, you should definitely consider creating a Pinterest account! In my previous blog , I explained to you the enormous potential of Pinterest. In this blog, we’ll dive into setting up a Pinterest account.

TIP 1: CREATE A PINTEREST ACCOUNT

If you’ve never used Pinterest and create a Pinterest account for your company for the first time, you will immediately be given the option to create a business account. You should definitely do this, because once you want to start making money through Pinterest, this is a requirement. 

Some of you may have used Pinterest a lot in private, but not yet for business purposes. If you already have quite a few followers on this account and you think that these followers are also the target group of your company, you can transfer your Pinterest account to a business account in an instant. You do this in the settings. Go to ‘Account settings’ and scroll all the way down. At the bottom of the screen you will see the option ‘Convert to business account’.  

TIP 2: BRANDING & MARKETING

Once you have created your Pinterest account, you will be directed to your profile. If you have created a new profile, this means that you still have to optimize everything. It is important that you take your branding and marketing strategy into account. Do not just enter some profile information, but immerse yourself in your target group and what you want to radiate as a company. After all, you want people to recognize your brand, regardless of whether it is on Pinterest or on another social media channel such as Facebook. 

In addition, it is important that you are well aware of the interests of your target audience before you just start creating boards and pins. So go out and investigate! Talk to your target group and find out what they like to ‘pin’ on Pinterest. You can also look at group boards that are related to your company. Here you can also find a lot of valuable information about the ‘pin’ behavior of your target group.

TIP 3: CREATE PLATES

It is recommended to create about 15-20 plates that you regularly pint on. Therefore, try to come up with 15-20 topics that interest your target group and create a board for each topic. Some people like to give these signs funny names, but I advise against this. Pinterest is basically a search engine and you should treat it that way. People don’t search for ‘AK’s Pinterest Imperium’: they search for ‘Pinterest tips’. Keep this in mind when you come up with names for your plates. Think search engine friendly. SEO is also very important in your board description. Try to include all kinds of words and hashtags in your board that are related to the subject of your board. 

INSIDER TIP 1: USE THE PINTEREST ALGORITHM

If you use the search bar on your homescreen, Pinterest will give you all kinds of search suggestions. These are of course not just there. This is valuable information from the Pinterest algorithm about the search behavior of its users, which you can include in your descriptions. Use these search terms as hashtags or incorporate them into your texts. This will make you easier to find!

insider tip 1 pinterest

INSIDER TIP 2: USE ONE BOARD FOR YOUR OWN PINS!

Create a board on which you only distribute your own pins. Why? First, you can set up a ‘cover cover’ on your Pinterest account that displays your Pins. By selecting the board, which only contains your pins, your cover-cover is nicely in line with your branding. Second, it is virtually impossible to fill 15-20 boards with at least 2-3 different Pins on your own every day. Quality over quantity. In addition to your own pins, you also fill the rest of the boards with relevant content from other ‘pinners’.

INSIDER TIP 3: MAKE BEAUTIFUL COVER PHOTOS FOR YOUR BOARDS

If you’re a branding fan like me, this tip is important to you. You can also set a cover cover for each board you create. Create your design in Canva for example and upload it as a pin on the board where you want to use this design as a cover photo. Then go back to the homepage to open your board and change your cover in the settings of the board.